Joe Smith

Professional Portfolio

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Bio

Born and raised in Sussex, England. I recently moved to Calgary, Alberta. I have honed my skills in the dynamic realm of marketing. With a focus on content creation, social media management, and paid advertising, I've crafted my niche in captivating audiences and driving results. My passion for storytelling and innovation fuels my approach, constantly pushing the boundaries of marketing conventions. Through strategic thinking and creative flair, I strive to engage audiences in meaningful ways, leaving a lasting impact on the industry.

My approach

My approach to marketing is founded on a blend of strategic thinking and creative innovation. I believe in understanding the audience deeply, delving into their preferences, behaviors, and aspirations to tailor campaigns that resonate authentically. Whether it's crafting compelling narratives for content creation, orchestrating engaging social media strategies, or optimizing paid advertising channels, I prioritize delivering value and meaningful experiences to the audience.


Body of work

2024

40th Year Anniversary Video

To celebrate Rejuvenation's 40th anniversary, a video was created to highlight their history and trust. The hands-on process involved detailed storyboarding and editing to showcase quality and community commitment. The video was tailored for sharing on LinkedIn and Instagram.

2024

Calgary South Paid Ad Video

Calgary South clinic distinguishes itself with unique selling points (USPs) meeting diverse healthcare needs. It offers state-of-the-art facilities and a dedicated healthcare team for top-notch medical care in a warm environment.

2023

Oakville Event Video

The video showcased Medical Director Dr. Linda Xing's unwavering commitment to delivering exceptional care to clients. Viewers witnessed her expertise firsthand, capturing the essence of her dedication and professionalism.

2022

TNS Company B Roll Footage

This TNS video exemplifies the end-to-end product creation journey, featuring an immersive showcase of the ideation, development, and delivery phases. From concept inception to final customer usage, it encapsulates pivotal marketing touchpoints such as taste testing, meticulous quality control, seamless shipping logistics, and invaluable customer feedback loops.

2022

TNS New Product Launch

In 2022, TNS unveiled its groundbreaking product, HopGainĀ® FLOE, marking a significant leap forward in technology. A teaser campaign accompanied the launch, highlighting the product's key benefits and generating anticipation.


Through captivating visuals and compelling messaging, the teaser sparked curiosity and positioned HopGainĀ® FLOE as a game-changer in the market. This launch underscores TNS's commitment to innovation and sets the stage for transformative solutions in the industry.

2024

Rejuvenation Meta Ads

Education

Bachelor of Arts in Film & Video

University of South Wales

Concentration: Film & Video

Foundation Degree in Digital Media Design

Sussex Downs College

Specialization: Graphic Design and Photo Editing

Honors: Graduated with Distinction for Digital Media Design

Interactive Media Course

Sussex Downs College

Learned all about the Adobe Suite, Website Design, Graphic Design, Photo Editing and Video Editing.

Honors: Graduated with a Distinction in Interactive Media


Photography

Contact

Joe Smith

Calgary, AB

Joedanielsmith9@gmail.com

+1 (825) 994 - 1983


For my full portfolio, click here.

Thank you!