Joe Smith
Professional Portfolio
Bio
Born and raised in Sussex, England. I recently
moved back home from living in Calgary, Alberta. I
have honed my skills in the dynamic realm of
marketing. With a focus on content creation, social
media management, and paid advertising, I've
crafted my niche in captivating audiences and
driving results. My passion for storytelling and
innovation fuels my approach, constantly pushing
the boundaries of marketing conventions. Through
strategic thinking and creative flair, I strive to
engage audiences in meaningful ways, leaving a
lasting impact on the industry.
My approach
My approach to marketing is founded on a blend of strategic thinking and creative innovation. I believe in understanding the audience deeply, delving into their preferences, behaviors, and aspirations to tailor campaigns that resonate authentically. Whether it's crafting compelling narratives for content creation, orchestrating engaging social media strategies, or optimizing paid advertising channels, I prioritize delivering value and meaningful experiences to the audience.
Body of work
2024
40th Year Anniversary Video
2024
Calgary South Paid Ad Video
2023
Oakville Event Video
To celebrate Rejuvenation's 40th anniversary, a video was created to highlight their history and trust. The hands-on process involved detailed storyboarding and editing to showcase quality and community commitment. The video was tailored for sharing on LinkedIn and Instagram.
Calgary South clinic distinguishes itself with unique selling points (USPs) meeting diverse healthcare needs. It offers state-of-the-art facilities and a dedicated healthcare team for top-notch medical care in a warm environment.
The video showcased Medical Director Dr. Linda Xing's unwavering commitment to delivering exceptional care to clients. Viewers witnessed her expertise firsthand, capturing the essence of her dedication and professionalism.
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This TNS video exemplifies the end-to-end product creation journey, featuring an immersive showcase of the ideation, development, and delivery phases. From concept inception to final customer usage, it encapsulates pivotal marketing touchpoints such as taste testing, meticulous quality control, seamless shipping logistics, and invaluable customer feedback loops.
In 2022, TNS unveiled its groundbreaking product, HopGain® FLOE, marking a significant leap forward in technology. A teaser campaign accompanied the launch, highlighting the product's key benefits and generating anticipation.
Through captivating visuals and compelling messaging, the teaser sparked curiosity and positioned HopGain® FLOE as a game-changer in the market. This launch underscores TNS's commitment to innovation and sets the stage for transformative solutions in the industry.
2022
TNS Company B Roll Footage
2022
TNS New Product Launch
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2024
Rejuvenation Meta Ads
Bachelor of Arts in Film & Video University of South Wales Concentration: Film & Video |
Foundation Degree in Digital Media Design Sussex Downs College Specialization: Graphic Design and Photo Editing Honors: Graduated with Distinction for Digital Media Design |
Interactive Media Course Sussex Downs College Learned all about the Adobe Suite, Website Design, Graphic Design, Photo Editing and Video Editing. Honors: Graduated with a Distinction in Interactive Media |
Education
Photography
Thank you!
Contact
Joe Smith
East Sussex
Joedanielsmith9@gmail.com
@joesmithphotos
+447753182812
For my full portfolio, click here.